JournalPlus.

Advertising & partnerships

Advertise on JournalPlus.ch

Reach an attentive Swiss readership — clear formats, transparent disclosure, fast execution.

Get in touchRequest media kit

At a glance

Market
Switzerland (DE / FR / IT / EN)
Topics
News, politics, business, culture, lifestyle
Channels
Web, newsletter, App soon
Disclosure
IAB-compliant, clearly labelled

Available ad formats

All formats bookable today. Pricing on request, seasonal packages available.

Display

Banners & rectangles

Classic display on home, sections and article pages.

  • ›Leaderboard 728×90 / 970×250
  • ›Medium Rectangle 300×250
  • ›Half Page 300×600
  • ›Mobile 320×50 / 320×100
  • ›Home: billboard above the hero
  • ›Home: sidebar below the newsletter sign-up 300×250 / 300×600
Video

In-Read Video

Muted autoplay in-article or clickable preview.

  • ›MP4 / WebM, max. 10 MB
  • ›16:9 or 1:1, 720p+
  • ›6–30 seconds
  • ›Subtitles recommended
Video

Pre-Roll

Spot before editorial videos. Skippable after 5 s.

  • ›MP4 H.264, 1080p
  • ›Max. 30 s
  • ›VAST 4.x tag supported
Native

Sponsored Content / Advertorial

Brand content in editorial style, clearly labelled «Paid content».

  • ›Title max. 90 chars, lead max. 300 chars
  • ›Body 3,000–8,000 chars (DOCX / Markdown)
  • ›Hero image 1600×900 (16:9), min. 500 KB
  • ›Up to 6 additional images 1200×800
  • ›Optional: video (MP4, max. 25 MB) & graphics
  • ›Landing page link (HTTPS, with UTM)
  • ›Runtime from 4 weeks, renewable
Native

In-Feed Native

Placement in the article list with editorial look, clearly labelled.

  • ›Title max. 90 chars
  • ›Teaser max. 160 chars
  • ›Image 1200×675 (16:9)
Newsletter

Newsletter sponsorship

Banner or native slot — high open and click rates.

  • ›Banner 600×200 (2× Retina)
  • ›Native 500 chars + CTA
  • ›URL with UTM
Reach

Dossier sponsoring

Exclusive presence in a topic dossier (e.g. «Elections 2027», «Climate & energy») over several weeks — labelled «presented by …» throughout.

  • ›Sponsor logo 400×120 PNG (transparent) + claim max. 60 chars
  • ›Dossier header banner 1200×300 (2× Retina)
  • ›Native tile in dossier feed: title 90 chars, teaser 160 chars, image 1200×675
  • ›Optional advertorial block (Sponsored Content) linked from the dossier
  • ›Optional video loop (MP4, max. 10 MB, 6–15 s, muted)
  • ›«Presented by …» label on dossier overview and every dossier article
  • ›1 weekly mention in the topic newsletter
  • ›Exclusivity: only one sponsor per dossier
  • ›Runtime 2–12 weeks, reporting with impressions, clicks & dwell time
  • ›Destination URL(s) with UTM, HTTPS
Social Media

Social media advertising

Campaigns on our channels (Facebook, Instagram, LinkedIn, X, TikTok, YouTube) — feed posts, stories, reels & shorts, clearly labelled «Paid partnership».

  • ›Feed post 1080×1080 or 1080×1350
  • ›Story / Reel / Short 1080×1920 (9:16), max. 60 s
  • ›Video MP4 H.264, max. 200 MB, subtitles recommended
  • ›Copy max. 2,200 chars incl. hashtags
  • ›Logo 512×512 PNG transparent for story sticker
  • ›Destination URL (HTTPS, UTM) or swipe-up
  • ›Reporting: reach, impressions, engagement, clicks
  • ›Optional multi-channel cross-posting package
  • ›Lead time: 5 working days, series from 3 posts
App (soon)

In-app advertising

Coming to the JournalPlus app: display, native, interstitial and sponsored push.

  • ›Native feed ad
  • ›Interstitial 1080×1920
  • ›Sponsored push (opt-in)
  • ›iOS & Android
Bookable at rollout

JournalPlus app (coming)

Our native iOS/Android app launches soon. Sign up for the pilot phase.

  • Native feed ads in the article stream
  • Interstitial on app start (frequency-capped)
  • Sponsored push notifications (user opt-in only)
  • Section sponsoring
  • IAB-standard reporting

Technical specifications

Please follow these specs so your campaign goes live on time.

Image & banner
  • JPG, PNG, WebP, animated GIF
  • Desktop: Leaderboard 728×90, 970×250
  • Content: Medium Rectangle 300×250, Half Page 300×600
  • Mobile: 320×50, 320×100, 300×250
  • Wallpaper / Skin: 1920×1080
  • Max. 200 KB per creative, 2× Retina resolution
  • No auto audio, no flashing
Video
  • MP4 (H.264) or WebM
  • Max. 10 MB (In-Read), 25 MB (Pre-Roll)
  • Min. 1280×720, 24–30 fps
  • Muted by default
  • VAST 4.x accepted
Native / sponsored
  • Title max. 90 chars, lead max. 160–300 chars
  • Hero image 1600×900 (16:9), min. 500 KB
  • In-Feed image 1200×675 (16:9)
  • Sponsor logo 400×120 PNG transparent
  • CTA max. 25 chars
  • Copy as DOCX or Markdown, HD originals
Tracking
  • 3rd-party tags SafeFrame-compatible
  • VAST/VPAID 4.x for video
  • 1×1 pixels accepted
  • Targeting cookies only after consent
Legal
  • Labelled «Advertisement» or «Paid content»
  • Image/music rights cleared
  • No misleading advertising
  • No political ads outside campaigns (on request)
Delivery
  • 5 working days before launch
  • Sponsored content: 10 days ahead
  • By email or WeTransfer
  • Contact person and destination URL

How a booking works

Four steps from request to launch.

  1. 01
    Request

    You send goal, period, format and budget.

  2. 02
    Proposal

    We propose a format setup and price.

  3. 03
    Delivery

    You deliver creatives and/or content per spec.

  4. 04
    Go-Live

    We launch and send a wrap-up report.

Requirements for delivered assets

  • Creatives free of third-party rights
  • Copy in target language (DE, FR, IT, EN)
  • Destination URLs live and HTTPS
  • UTM parameters if tracking is required
  • Contact for editorial clarifications
  • Animated formats: max. 30 s loop
  • Video: subtitles or alt text for accessibility
  • No AI-generated content mimicking editorial without disclosure

Our principles

Transparency

All advertising is clearly labelled — visually and textually. Sponsored content carries a «Paid content» label.

Editorial / advertising separation

Our newsroom is independent. Advertisers have no influence on editorial content.

Privacy first

Tracking and personalisation only after explicit consent (FADP / GDPR).

No AI fakes

We don't run ads with AI-generated misleading content (e.g. fake celebrity likenesses).

Ready for your next campaign?

We'll get back to you within 2 working days with a tailored offer and current media kit.

werbung@journalplus.ch+41 79 380 99 97